BMW M has introduced a special edition model of the new BMW M4 Competition Coupé in collaboration with New York lifestyle brand Kith.

The BMW M4 Competition x KITH is limited to just 150 units and features unique exterior and interior design details.

The model will be available exclusively online on a ‘first in, best dressed’ basis with an ordering page for local customers (www.bmwmreservation.com/en/australia/bmw-m4/) that will go live on October 24 at 2am AEDT.

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Customers successful in securing one of the 150 editions can specify their vehicle and pay a deposit using the ordering page, after which their preferred dealer will initiate contact and provision the order.

Pricing for the BMW M4 Competition Coupé x KITH is $224,900* driveway with deliveries expected in Q4, 2021.

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ABOVE: BMW M4 Competition x KITH 

Kith will also launch a 96‑piece collection of exclusively designed apparel and accessories in all its stores and online in alignment with release of the BMW M4 Competition x KITH. All items from the collection can be purchased and shipped to Australia.

The progressive collaboration brings an emotional journey full circle for Kith founder and BMW enthusiast Ronnie Fieg.

“Everything we work on at Kith has to come from an authentic place,” said Fieg. “Some of my favourite memories from growing up are going to visit my grandfather and riding around in his BMWs in the 1980s. I remember he had an E21 320i and that his prized possession was an E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle.”

BMW M CEO Markus Flasch added: “This is not the first time BMW M GmbH has released a limited edition of one of our cars as part of an exclusive collaboration. The tie-up with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupé from the sixth generation of this iconic model range. It also allows us to spread the word to an exciting new target group. The streetwear scene is transforming from a cultural phenomenon to a global life attitude and is bringing a new and very distinct brand of exclusivity to many different areas.”

Fieg recently acquired his own example of the legendary BMW E30 M3, which BMW M lined up for the official presentation of the collaboration at the Kith pop‑up store today in Brooklyn, NY.

Alongside Fieg’s car for the presentation was the unique new representative of the latest, sixth-generation version of the high-performance model.

As with Fieg’s car, the BMW M4 Design Study by KITH was painted in the Cinnabar Red shade originally adopted for the E30 M3.

This paint finish is no longer available for the regular BMW range but was selected specially for the BMW M4 Design Study by KITH to emphasise the connection between the two cars.

The M4 Competition badge on the model’s boot lid was replaced by a black Kith logo with BMW M stripes in the same style. This logo also appears in illuminated form below the head restraints in the M Carbon bucket seats, and Kith lettering embossed into the black leather of the head restraints and centre console.

The leather with embossed lettering selected for this individual model was also used for the seat covers in Fieg’s BMW E30 M3.

Here, the Kith logo with BMW M stripes features silver lettering, while a special version of the period BMW logo adorns the bonnet, boot lid and steering wheel, with “Kith” replacing “BMW”.

Merging logos is a hallmark of the many partnerships Kith has forged with other globally renowned companies.

However, this marks the first time BMW has altered its badge for a collaboration partner. The fusion logo created for the 150 units of the BMW M4 Competition x KITH adds an extra ring around the BMW roundel in the BMW M colours light blue, dark blue and red.

In addition, there are details in bright lettering focusing on Kith and the collaboration. The rear of the BMW M4 Competition x KITH also has the black Kith logo with BMW M stripes.

The special edition models are available exclusively with the matte paint finishes Frozen Black, Frozen Dark Silver and Frozen Brilliant White in homage to the three most popular colours for the BMW E30 M3 back in the day.

One of the main highlights of the special edition models is the Kith carbon fibre roof design.

For this optional extra, grey Kith lettering with BMW M stripes is woven into the roof surface. M Compound brakes with red callipers bearing the M logo come as standard. These are clearly visible through the double spokes of the M forged wheels 826M bi-colour/Jet Black, high-gloss (front: 19-inch, rear: 20-inch).

Inside, the BMW M4 Competition x KITH the tri-colour M Carbon bucket seats feature the BMW M colours light blue and red which add striking flourishes to the Merino full-leather trim in black.

As in Fieg’s BMW E30 M3, Kith lettering is embossed into the black leather of the front and rear head restraints and centre armrest of the BMW M4 Competition x KITH. The centre console features an exclusive badge with the Kith logo and BMW M stripes. The illuminated M badge below the front head restraints also has Kith lettering.

The special edition model has the same technical profile as the BMW M4 Competition Coupé.

The new six-cylinder in-line engine is cut from the high-revving BMW M mould and uses the latest version of M TwinPower Turbo technology to produce 375kW, while torque peaks at 650Nm.

The eight-speed M Steptronic transmission Drivelogic is fitted as standard. The sprint from 0 – 100 km/h takes just 3.9 seconds, while 200 km/h is reached in 12.5 seconds.

As well as classical rear-wheel drive, the BMW M4 Competition x KITH can – as with the BMW M4 Competition Coupé – be specified as an option with M xDrive all-wheel drive.

In addition to the standard equipment of the BMW M4 Competition Coupé and the bespoke Kith collaboration features, the special edition model can also be ordered with a selection of other extras.

The M Carbon exterior package, BMW Laserlight and BMW Individual lights Shadowline come as standard in alliance with M Compound brakes, M forged wheels and the M Carbon bucket seats.

The cabin also features Carbon Fibre interior trim strips and controls with electroplated applications.

*Final drive away price to be determined by dealers with the customer based on the online configuration and any optional equipment added at the dealership.