Mercedes-Benz Vans to launch midsize pickup
- Market for midsize pickups primed for first model from a premium Manufacturer
- Mercedes-Benz to enter the high-volume midsize segment beforethe end of decade
- Main markets: Latin America, South Africa, Australia, New Zealand and Europe
Stuttgart – Before the end of the decade, Mercedes-Benz will expand its product rang into a promising segment by launching the first pickup from a premium manufacturer.
The midsize pickup segment is currently undergoing a transformation worldwide. More and more pickups are being used for private purposes, and commercial as well as private users are increasingly asking for vehicles that have car-like specificiations. Mercedes-Benz is the first premium manufacturer to respond to this market shift by developing its own pickup.
A similar example was the successful introduction introduction of the M-Class around 20 years ago. As the first sport utility vehicle (SUV) from a premium manufacturer, the M-Class completely redefined the segment.
Thanks to their versatility, all-round utility, and payload of about one metric ton, pickups are popular across the world and thus have good sales potential.
Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division said “The Mercedes-Benz pickup will contribute nicely to our global growth targets,we will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”
The new Mercedes-Benz pickup will initially be targeted at markets in Latin America, South Africa, Australia, New Zealand and Europe, all of which are posting sustained growth in this segment.
Mercedes-Benz Vans: Center of competence for commercially and privately used vehicles. The Mercedes-Benz Vans division is responsible for the new vehicle. With its many years of experience in developing, manufacturing, and marketing vehicles that are used commercially as well as privately,
Mercedes-Benz Vans is ideally suited to enter the midsize pickup segment and launch a Mercedes-Benz pickup on the market for the first time in the company’s history.
Current models such as theV-Class and the Vito demonstrate that Mercedes-Benz Vans has the high level of expertise to successfully serve customers from a wide variety of private and commercial sectors.
“We are very excited that we will be able to perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car. We have been working on this project for a number of years and Australia and New Zealand have been an integral part of the program from the very beginning. We will be conducting product testing in Australia over the next couple of years. ,” says Diane Tarr, Managing Director, Mercedes-Benz V