- Foraged series a recipe for success
Kia Motors Australia has joined forces with Marquee Studios as an essential ingredient to Foraged, an exciting new on-line series about food culture in Australia.
Featuring up-and-coming talents as well as established players on the food scene, Foraged shares the inside story of a city’s food culture. Tapping into the online and offline food world, the series delves into stories of real people including Enrico and Giovanni Paradiso, the duo responsible for Sydney institution Fratelli Paradiso, Instagram baking sensation Katherine Sabbath who has more than 100,000 followers on the platform and Charlie Ainsbury and Luke Ashton whose bar ‘This Must be the Place’ has recently opened in Darlinghurst.
The first installment of the hyperlocal series spans 12 episodes and focuses on Sydney. Melbourne, Brisbane and Perth are on the cards for future series. Hosted by Jovan Curic, the man behind Australia’s best burger, the first episode launched today.
“Food, and food culture, is an integral part of the Australian cultural landscape and the opportunity to be a supporting partner in a series as innovative and exciting as Foraged was simply too good not to embrace,” KMAu Chief Operating Officer Damien Meredith said. “Kia, as a challenger brand, understands and respects a different and focused approach to any challenge.
“Foraged, and the talents featured in the series, represent an excellent fit with the Kia philosophy.”
Marquee Studio’s Tom Maynard said: “Foraged follows hot on the heels of Marquee’s first successful venture, Amplify, which kicked off with a festival for girls aged 10-to-18 years last month. The idea behind Amplify is to create an all encompassing platform including video content, social and events catering to this specific audience. With the support of Kia, we have a similar end goal for Foraged.”
You can watch the first episode of Foraged here: https://www.facebook.com/foragedtv/videos/906209779452855/