Ford Study: Aussie Families are Planning More Road Trips than Overseas Travel in 2016


  • Ford-commissioned study of 1,000 Australians found that from 2012 to 2015 the percentage of Australian families who say their family holiday will be in Australia has increased from 32 to 48 per cent
  • Australians are prepared to travel long distances for iconic family trips with more than half (54%) saying they will travel up to 1,000km
  • Safety and reliability prevail as the top considerations when choosing a vehicle although 67% say that an SUV is ideal for family road trips
  • Ford Kuga offers families exceptional safety, fuel economy and comfort making it an ideal SUV for long family road trips

MELBOURNE, 23 December, 2015 – The majority of Australian families (77%) are opting for domestic travel over going overseas in 2016, according to a recent study of 1,000 Australian parents commissioned by Ford. The most popular option for family holidays is to visit iconic Australian locations such as the Great Barrier Reef, Uluru and the Great Ocean Road. Safety, reliability and comfort are top-rated considerations when choosing a vehicle, with 67% saying that an SUV is the vehicle of choice for such trips. More than half (54 per cent) of Australian families are also keen to travel long distances of up to 1,000km for family holidays.

The survey findings show:

  • 42% of Aussie parents rate safety as top priority o 47% of Aussie parents with children aged 0-5 years rate safety as top priority
  • 37% of Aussie parents say that reliability is most important
  • 15% of Aussie parents say that storage capacity is most important

“We noticed a trend of Australian families choosing to drive to family holidays rather than opting for more expensive overseas travel,” said Graeme Whickman, Ford of Australia President and CEO.

“At Ford we aim to understand the needs of our owners and are committed to providing fuel efficient SUVs with a five star ANCAP rating to Aussie families. The Ford Kuga offers advanced technologies including fuel-saving innovations such as Auto-Start Stop and driver assistance features such as Active City Stop, available as part of an option pack on Trend and Titanium, that can apply the brakes if drivers do not respond in time to hazards detected ahead.”

“The Ford Kuga also comes with SYNC2 – Ford’s in-car infotainment system – helping families stay connected and entertained during road trips.”

Family holiday study
The Ford-commissioned research also unveiled the highs and lows of Aussie family road trips nowadays. Among the findings:

  • 47% of parents report entertainment options as the biggest change to family road trips since they were kids
  • 27% of parents report the comfort of traveling (air conditioning, seats, etc.) as the biggest change to family road trips since they were kids
  • 63% of parents say that tablets are the best way to keep kids entertained
  • 69% of parents with kids of are 6-12 years old
    • 31% of parents say that mum controls the music selection on long car journeys
  • 38% of females say this as compared to 23% of males

Ford Kuga
The Ford Kuga offers 10 key customer benefits available in the range, including:

  • Wi-Fi hotspot – SYNC2 can turn Wi-Fi enabled smartphones into an Internet access point for passengers.
  • Adaptive Cruise Control – Can help slow the vehicle if it senses traffic is slowing. When the traffic clears, it goes back to the pre-set speed.
  • Emergency Assistance – In the event of an accident where an airbag is deployed or the emergency fuel pump shut off is triggered, the technology uses a paired and within range phone to call for emergency response and begins a 10-second countdown during which the driver can cancel the call if necessary.
  • AdvanceTrac with Roll Stability Control – Monitors the SUV’s roll motion at least 100 times per second and selectively applies individual brakes and modifies engine power to help keep all four wheels firmly planted.
  • Active City Stop – Helps drivers avoid or mitigate accidents at speeds up to 30 km/h by applying the brakes automatically and reducing engine torque if it detects a braking, slower-moving or stationary vehicle in front of it and determines that a collision is likely, and if the driver has not taken any action.
  • Hand-free Power Tailgate – By simply waving your foot under the rear bumper, the hands-free power tailgate opens (and closes) automatically – making it easier for to manage cargo.
  • Active Grille Shutter – Located behind the grille, the shutter opens when the engine needs cooling and closes when it doesn’t to reduce aerodynamic drag so less fuel is used.
  • Capless Refueling System – Helps ensure drivers use the right fuel by only allowing the correct nozzle to be inserted while avoiding dirty caps by allowing the nozzle to go directly into the tank neck without removing any cap, similar to a racecar.
  • Tyre Pressure Monitoring System – Provides early detection of pressure loss in the wheels and warns the driver accordingly by using signals from wheel speed sensors to detect differences in rotational speed between each wheel.
  • Auto Start-Stop Engine – Reduces fuel consumption and emissions by switching off the engine automatically when the car comes to a complete stop.

The Ford Kuga is available with six-speed manual and six-speed automatic transmissions and choice of state-of-the art EcoBoost petrol and optional 2.0-litre TDCi diesel powertrains.

# # #

This study was conducted using an online permission-based panel between Monday 14 December and Wednesday 16 December 2015 by Galaxy Research.

The sample was 1,000 Australians aged 18-64 years who had children aged under 18 living at home.

State splits as follows:















Following the completion of interviewing, the data was weighted by age, gender and area to reflect the latest ABS population estimates.


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