It’s the biggest event in town and while the world’s top tennis players serve, volley and smash their way towards the first Grand Slam of 2016, a fleet of 110 Kia vehicles will shuttle Australian Open players, officials and fans to where they need to be when they need to be there.
Kia’s unwavering support of the Australian Open, entering its 15th year, will continue to deliver the support and convenience of a fleet of 110 specially-equipped courtesy vehicles to keep the wheels turning.
In handing over the Kia Courtesy Fleet to Tennis Australia’s CEO, Craig Tiley, KMAu Chief Operating Officer Damien Meredith said Kia remained a staunch supporter of tennis in Australia.
“As Kia has evolved and grown in Australia there has developed an enormously strong bond of recognition and cooperation between Kia Motors and Tennis Australia _ and there are no signs of that commitment wavering,” Mr Meredith said.
“The Australian Open is one of the world’s premiere sporting events and for Kia Motors to be able to assist with the successful operation of that event is a matter of considerable pride for us.”
In accepting the courtesy fleet, Tennis Australia CEO, Craig Tiley, said “Kia makes an incredible contribution to the running of the Australian Open and I’m again very pleased to accept the key to the 100-plus fleet of Kia courtesy vehicles.
“The sight of the Kia cars ferrying players, officials, media and this year for the first time, fans, around Melbourne, adds significantly to the tangible excitement and buzz the event brings to the city of Melbourne.”
Also adding to the excitement will be the latest collaboration between Kia and the X-Men franchise, the stunning Sportage X-Car which will be on display throughout the Australian Open.
Compact, poised for action and with an underlying air of menace, the Sportage X-Car was unveiled this morning by tennis superstar and Kia Ambassador Rafael Nadal. The X-Car is the latest example of Kia’s working relationship with a string of comic book superheroes.
Back in the real world, the majority of the 110-strong courtesy fleet _ 50 vehicles _ are the multi-award winning Sorento 7-seater large SUV, supported by 32 Carnivals, Australia’s favourite people mover, and 28 Cerato sedans.
The Kia courtesy fleet will be driven by more than 200 volunteer drivers who expect to clock up more than 400,000 kilometres in thousands of journeys during the 2016 Australian Open.