Jaguar announced today the launch of a new sponsorship with Vivid Sydney 2016 as a Vivid Supporter. In celebration of the luxury British carmaker’s 80th anniversary, Jaguar will light up Martin Place as part of the 23 day festival of light, music and ideas, the largest of its kind in the world.
A highlight of the Vivid Supporter sponsorship will be a creative light installation built around and inspired by the All-New Jaguar F-PACE, a car that Jaguar is calling ‘an SUV with the soul of a sports car’. From 6.00pm each night of the Festival, Jaguar’s light projection artwork, created in collaboration with the festival’s creative director Ignatius Jones, will illuminate the Vivid precinct on Martin Place.
Vivid Sydney (27 May to 18 June, 2016) is an initiative of Destination NSW, the Government’s tourism and major events agency, and each year transforms the city into a colourful canvas of light, music, and ideas, in a major celebration of the creative industries.
In 2016, it will run for an additional five nights, providing visitors with even more time to experience the spectacular light, music and ideas that illuminate the Harbour City each winter.
The Jaguar F-PACE, which will take centre stage at Vivid, is the ultimate practical sports car, blending exhilarating performance with intuitive technology and maximum efficiency. Underpinned by Jaguar’s Lightweight Aluminium Architecture, F-PACE holds Jaguar’s performance DNA at its core. The F-PACE first launched in Frankfurt in September 2015 with a gravity-defying performance on the eve of the Motor Show, showcasing its dynamic performance credentials by completing the world’s largest 360 degree loop, in celebration of Jaguar’s 80th anniversary.
Says Matthew Wiesner, Managing Director of Jaguar Land Rover Australia: “We are excited about this Vivid Supporter sponsorship with Vivid Sydney, a festival which brings together art, technology and ideas. Jaguar is a car that is all about the art of performance and Vivid Sydney gives us a creative platform to present the latest expression of that DNA, the all-new Jaguar F-PACE.”