Nissan Qashqai midlife update:
New MD, Stephen Lester, erstwhile Canadian, has been brought in to deliver improved results for the Japanese car maker.
Mr. Lester is charting a longer-term plan focusing on customer needs. His aim is to make Nissan relevant “again” in the face of stiff competition. One assumes this means Nissan thinks its relevance has slipped.
Mr. Lester spoke in glowing terms of Qashqai, and the 3.3 million sold since being released 10 years ago, as the Dualis. In 2014, Australia “caught up with the rest of the world”, and renamed it Qashqai.
At launch, it had only a single competitor, but now has 28 to do battle against, and the market is tough.
Read More, and see more pics, HERE