“We have made the decision to not proceed with this year’s Show based on a consensus view of the Automotive Industry to focus limited marketing budgets in 2013 on firm specific activities rather than an industry based Motor Show.” said Russ Tyrie, Event Director, Australian International Motor Show. The Joint Venture expects there will be a pause in Motor Show activity as they explore options for future Shows in Australia.
“In not proceeding with the Show in 2013, Australia is following a global trend that has been apparent for several years, where cities do not always have a Motor Show. This trend is evident in the recent suspension of Motor Shows in London, Zagreb and Amsterdam.”
Decisions on future Shows, including 2014, will be made by the AIMS Joint Venture Committee based on market research and exploring opportunities as to how this event can best meet the needs of the industry and the public.
ABOUT THE AIMS JOINT VENTURE:
The AIMS Joint Venture was formed in 2009 when the Federal Chamber of Automotive Industries, the organising body of the Australian International Motor Show held in Sydney and the Victorian Automobile Chamber of Commerce, the organisers of the Melbourne International Motor Show agreed to merge to organise and manage future shows.
Under the Joint Venture, the Motor Show was to be shared in alternate years between Melbourne and Sydney, which commenced with Sydney in October 2010 followed by Melbourne in 2011 and Sydney 2012.