Local and international celebrities and stars of the screen will take to the red carpet in style, stepping out of a range of eye-catching BMWs at the Film Institute’s Australian Academy of Cinema and Television Arts (AACTA) Awards on Tuesday 31 January in Sydney.
In a departure from the conventional fleet of black limousines, a number of attention-grabbing BMWs, some of which are famous from their own starring roles in feature films, will ferry stars to the inaugural Samsung AACTA Awards Ceremony, to be broadcast by the Nine Network.
The broadcast gives Australia’s movie fans a front row seat at the film and television industry’s premier awards night.
The cars used will include the BMW 6 Series which features in the current blockbuster Mission Impossible 4: Ghost Protocol as well as high performance models such as BMW’s brand new M5. From the elegant BMW limousines of today to iconic BMW’s of the past, each car in the celebrity fleet will have a story behind it.
Phil Horton, Managing Director of BMW Group Australia said BMW’s involvement in films stretches back five decades, with various BMW models boasting a link to the movies.
“Globally, BMW has a long and proud history of appearing on the big screen, with a celebrated relationship with many Hollywood blockbusters,” Mr Horton said.
The Australian Film Institute launched the AACTA Awards in August 2011 in a bid to create greater recognition and opportunities for the Australian screen industry.