Kia’s sponsorship of the Australian Open steps up a gear with over 130 vehicles in use during the event. A new show court has been named the KIA ARENA, and the icing on the cake is Kia’s new halo car, the all-electric EV6 will be on display.
A ceremony was held at the new KIA ARENA to officially handeover to the tennis event officials. As seen in previous years, many models will be in use, including 10 yet to be released Kia EV6 models, which are dedicated to ensuring Australian Open players, officials and VIP guests are transported safely and in style.
Kia Australia Chief Executive Officer James Cho said, “This is an exciting year for the Grand Slam as stadiums fill up again with fans and we share the Kia Arena with revellers and the broader Tennis community.
Kia Arena is a true testament to our long-standing partnership with Tennis Australia, which continues to grow from strength to strength.
Together, we’re excited to welcome guests back to the precinct for fans and players to enjoy the exhilarating stadium experience once again.”