- Land Rover celebrates 25 years of Discovery with crowd-sourced film featuring extraordinary owner adventures from all over the world
- Film created using home video clips from 70 different owners across 24 countries featuring Land Rover Discovery vehicles undertaking incredible journeys in a variety of environments
- Footage submitted from owners in over 36 countries, from day to day trips to work to epic treks across continents, all captured since the original launch of Land Rover’s versatile family SUV in 1989
- The Discovery has been the vehicle of choice for some of the world’s most famous explorers including Sir Ranulph Fiennes, Bear Grylls, Monty Halls and Ray Mears
Sydney, Australia 21 November 2014: A unique crowd-sourced film featuring home video clips of Land Rover Discovery owner adventures from all corners of the world has been released.
The heart-warming film, created to celebrate the 25th anniversary of the Land Rover Discovery, features footage of owners taking part in a variety of challenges both big and small, all captured over the last 25 years. Showcasing journeys including trekking 12,000km across Africa to those simply getting people to work in heavy snow, the film shows the Discovery assisting owners in a variety of challenging situations, including transporting them safely through blizzards and deep water, up and down mountains, over sand dunes and into the world’s most inaccessible places.
Owners from over 36 countries accepted the invite from Land Rover to submit home footage of their favourite Discovery moments. Over 1,000 clips totalling an estimated 100+ hours of footage and demonstrating the Discovery’s key qualities of strength, capability and versatility were submitted via social media and directly onto the www.landrover.com.au website. The final film includes 70 different Land Rover owners (and two dogs) from 24 countries around the world.
Dominic Chambers, Land Rover Marketing Communications Director said: “To celebrate 25 years of the Land Rover Discovery, we wanted to produce a film about the amazing journeys it has undertaken all over the world. When we started to look into it, we realised that the people who make Discovery what it is – our owners – had already made it. The story of Discovery was simply hidden in the thousands of clips shot about owner adventures all over the world. Discovery owners hold their vehicles dear to their heart and what better way to capture that passion and adventurous spirit than showcasing their own discoveries from the last 25 years.”
Land Rover owners are invited to continue to share their Discovery adventures via the Land Rover Australia Facebook page – https://www.facebook.com/LandRoverAustralia