Ford Australia launches 2nd Car, enabling new car buyers to own one vehicle, but drive two
- Ford 2nd Car is a membership program that gives eligible new car buyers affordable access to a second Ford vehicle for up to two weeks
- The program is a global first for Ford, created and piloted in Australia
- 2nd Car is currently available to eligible new Ranger and Escape customers at participating dealerships across the country
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MELBOURNE, May 23, 2018 – Today Ford Australia announced the launch of 2nd Car, a pilot program that provides eligible new Ford buyers with affordable access to a second Ford vehicle for up to two weeks during their first two years of vehicle ownership.
The membership program is a global first for Ford, and aims to give consumers a taste of how vehicle ownership and mobility may evolve in the future, with new models for vehicle access, ownership and sharing being explored. Created and piloted in Australia, 2nd Car may be expanded to other markets in the future.
2nd Car is available to new Ranger and Escape customers at participating dealerships across the country. To be eligible for membership, customers must be a Private or