Never heard of Genesis? It is the upstart new brand from Korean car giant, Hyundai. Like Toyota and Nissan before it, Hyundai spun off posher, nicer, more desirable models that appeal to those who fancy something a bit special.

Genesis is becoming popular with hire car operators for the reliability and technology that comes with it.

  • Genesis leads the overall industry as top-ranked nameplate
  • Genesis scores 21 points better than the #2 ranked premium brand
  • In its first year, the all-new G70 luxury sport sedan scores best in the U.S. compact premium car segment
  • Genesis brand will launch in Australian on 24 June 2019

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For the second year in a row, Genesis placed first in the J.D. Power 2019 U.S. Initial Quality Study (IQS) among all automotive brands. With a score of 63 problems experienced per 100 vehicles (PP100), Genesis led both the premium segment as well as the industry overall in initial quality.

“We are extremely thrilled to be recognised for highest quality by J.D. Power for two consecutive years – particularly considering we are a relatively young brand,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand.

“This is a testament toward our promise to deliver the most desirable products for our customers. We will continue to hold our products, brand and customer experience to the highest standard in all facets.”

The Genesis brand’s score of 63 PP100 represents a year-over-year improvement of five points. G70, which scored 60 PP100 in its first sales year – more than 30 points better than the average for its segment – was appreciated by owners for its infotainment system, interior and exterior design, and features and displays.

“Our customers are number one-period-so it is extremely gratifying to receive recognition from them and, in turn, from industry leader J.D. Power,” said Erwin Raphael, COO, Genesis Motor America.

The IQS study, now in its fourth decade, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The 2019 survey is based on responses from purchasers and lessees of new, 2019 model-year vehicles, which is designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.

For more information on the J.D. Power 2019 U.S. Initial Quality Study (IQS), visit: