Coronavirus Kills Geneva Motor Show. What Now for Car Makers?

Coronavirus claimed another victim this week as Swiss authorities banned gathering of 1,000 people or more. Geneva Motor Show is seen as one of the most important exhibitions, and has effectively been canceled.

We regret this situation, but the health of all participants is our and our exhibitors’ top priority,” said GIMS chairman Murice Turrettini. “This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision.”

Auto makers spend vast amounts of money preparing for auto shows, and Geneva is one of the biggest and the best. The 90th Geneva Motor Show was due to start Monday. Last year, 600,000 people attended.

Car shows see concept cars like BMW’s i4 Concept and Hyundai’s Prophecy concept.