Noodle to drive skills gap campaign inspiring young people to become future engineers and innovators and to join the @JaguarRacing crew, watch the video here
- Jaguar Land Rover, Britain’s largest R&D investor, underscores its commitment to ‘Race To Innovate’ using the championship as a platform to develop the next generation of electric powered road cars and to inspire the next generation of engineers
Jaguar Land Rover today announced its new global ambassador Noodle, Japanese guitarist and founder member of virtual British band Gorillaz.
Jaguar Land Rover, the UK’s leading investor in Research and Development and a leading global automotive manufacturer today also announced its commitment to addressing the skills gap that manufacturing, worldwide is facing.
The company plans to use its entry into Formula E to promote JLR’s thought leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.
Fiona Pargeter, Global PR Communications Director, Jaguar Land Rover said:
“By 2022 we’re facing a shortfall of 300,000 skilled engineers in the UK alone.It is our responsibility to change this future by inspiring young people.
“Yes we want to be successful on track, but Formula E can be a once in a generation opportunity to inspire the future generations of engineers. A global platform to inspire and attract young children to a career in innovation and engineering – through Panasonic Jaguar Racing’s partnership with Noodle we hope to inspiremillions of young people to help invent the future.”
Noodle is the 21st Century Japanista and founding member of Gorillaz. The band have released five albums since 2000, selling in excess of 100 million records globally.
Panasonic Jaguar racing will spearhead a campaign that will help underline the important role Formula E will play in developing the next generation of electric vehicle technology. Noodle will help to highlight the opportunities this gives young people to get involved and be a part of the biggest change the car industry has ever seen.
Talking about her new role as part of the @JaguarRacing team, to help inspire the next generation of young engineers – male and female, Noodle said: “The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world!”
In Jaguar’s first season the Panasonic Jaguar Racing Crew will share updates from the races through a set of dedicated channels: Twitter: www.twitter.com/JaguarRacing: @JaguarRacing, Instagram: www.Instagram.com/JaguarRacing and Snapchat: JaguarRacing, and Noodle’s own Instagram channel www.Instagram.com/watashiwanoodle
See the Panasonic Jaguar Racing car the I-TYPE 1 at www.jaguar.com/jaguar-racing
Read more about Noodle and Panasonic Jaguar Racing engineer Charanya Ravi at www.media.jaguar.com
To find out more about Jaguar Land Rover skills challenges and education programmes, register your contact details here
About The Jaguar Land Rover Learning Academy
Through the Jaguar Land Rover Academy We provide a lifelong learning platform to tackle market challenges and future business requirements. Employees (current and future), of any age and background, can benefit from the Academy and develop their careers, from schools, apprentices and graduates to more experienced employees and ex-military personnel.
About Race To Innovate
Panasonic Jaguar Racing has joined the grid in the FIA Formula E championship with a mission to Race To Innovate. The team plans to write the next chapter of Jaguar’s racing heritage while engaging with a new generation of fans. Jaguar aims to showcase its credentials for innovation in the automotive industry and inspire the next generation of engineering talent.
As we prepare for our FIA Formula E debut in Hong Kong, vote for Panasonic Jaguar Racing drivers @Adam Carroll or @Mitch Evans to win the first #FanBoost of the season on, here: http://fanboost.fiaformulae.com/