Above: This Week’s Car Review – 2020 Mitsubishi ASX Exceed
Jaguar Land Rover’s Special Vehicle Operations division retailed more than 9,500 high-performance and luxury SV products in Fiscal 2019/20, up 64% on Fiscal 2018/19.
Extremely strong demand for all seven SV vehicles has driven this growth, including the long-wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 416kW Range Rover SVAutobiography Dynamic.
The 423kW Range Rover Sport SVR remains the best-selling SV model, with demand continuing to grow through its fifth year of production, while launches of the 405kW Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic – which both saw deliveries starting in 2019 – made significant contributions to the overall numbers.
More Jaguar Stories
- DON’T Drive YOUR CAR until you’ve Checked if your AIRBAG will KILL YOU
- Canberra road Trip in a Luxury Jaguar XJ Autobiography Long Wheelbase
- Ian Callum to Leave Jaguar After 20 Years
- 2019 Jaguar I-Pace SE EV400 Driven and rated in GALSTON GORGE
Australia’s love affair with JLRs sonorous, supercharged petrol V8 is evident with a high percentage of all global SV production being sent down under. In the 19/20 fiscal year Australia was the 6th highest volume market for the Jaguar F-PACE SVR and the 13th for the 423kW Jaguar F-TYPE SVR and Range Rover Sport SVR.
Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: “Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched. We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers.”
Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations, said: “We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle. Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business.”
Special Vehicle Operations’ SV Bespoke department – tailoring paint colour and finish, interior and exterior trim choices to create truly individual vehicles for customers – has also seen 20 per cent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.
For regular Jaguar and Land Rover SV updates, and exclusive stories from the team behind the cars, follow @JaguarSV and @LandRoverSV Instagram accounts.
About Jaguar Land Rover Special Vehicle Operations
Jaguar Land Rover Special Vehicle Operations delivers world class products and services to the most demanding customers world-wide, including SV products. SV enhances the desirability of Jaguar and Land Rover vehicles to create ‘the best of the best’ vehicles by amplifying key characteristics including performance and luxury.
The Fiscal 2019/20 Special Vehicle Operations line-up featured seven distinctive SV models:
- Jaguar F-TYPE SVR
- Jaguar F-PACE SVR
- Jaguar XE SV Project 8
- Range Rover SVAutobiography
- Range Rover SVAutobiography Dynamic
- Range Rover Sport SVR
- Range Rover Velar SVAutobiography Dynamic
SV vehicles are available to order via global Jaguar Land Rover Retailers
In addition to SV products, Special Vehicle Operations produces Commercial versions of Land Rover products, the armoured Range Rover Sentinel, Jaguar and Land Rover Accessories, as well as operating Jaguar Land Rover Classic and all-terrain specialist Bowler.