Jaguar Land Rover USA today announced the new integration of Amazon Alexa with all models that have the Pivi Pro infotainment system1,4. Owners of compatible vehicles will be able to enjoy the benefits of intuitive voice-enabled experiences thanks to a no-cost software-over-the-air update.

Users of Alexa and other intelligent assistants use natural speech to interact, asking fall manner of directions. You can also control compatible devices, and this can now be done within you JLR vehicle.

Alexa uis embedded within Pivi Pro, thus will be able to control navigation, media playback, phone calls, and compatible smart devices. This small step will accelerate the company’s transformation into a digital leader in the automotive industry.

It is worth noting that Apple users can do this already, using “Hey Siri” to control phone functions, asking it to perform various in-app tasks. Jaguar Land Rover has wireless Apple Carplay in some models.