Mercedes-Benz New Year´s Reception, Detroit 2014
Mercedes-Benz S 600 (W 222) 2013Mercedes-Benz S 600 (W 222) 2013


World Premiere of the New C-Class: There Can Be No Substitute for the Best

Detroit – The new Mercedes-Benz C-Class is on its absolute best form at its world premiere at the North American International Auto Show (NAIAS) in Detroit. The successor to the bestselling Mercedes model sets new benchmarks wherever it matters – in safety and efficiency, as well as in comfort and wellbeing. Just eight months after the launch of the new S-Class, the new C-Class is the very first car in its segment worldwide to come to market with high-tech features from the luxury class, including a chassis with air suspension (AIRMATIC) and the Stop&Go Pilot for partially autonomous driving. The highlights of the 2014 NAIAS include another two Mercedes world premieres – the new S 600 with a V12 engine debuts as the new top model in the S-Class line-up following its successful launch in 2013. Also in the spotlight is the GLA 45 AMG, the world’s sportiest compact SUV.

“With the brand-new C-Class, we are continuing to accelerate our rate of innovation,” says Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “For instance, it’s the only car in its segment to enable partially autonomous driving. The intelligent application of lightweight materials is also ground-breaking. This makes the new model up to 100 kilograms lighter than its predecessor and therefore also the most agile and efficient C-Class ever.”

Together with best-in-class aerodynamics (cd 0.24) and new, fuel-efficient engines, the new C-Class achieves the best efficiency figures in its segment.

“The new model consumes up to 20 percent less fuel than its predecessor,” says Prof Dr Thomas Weber, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Car Development.

“And we will increase its efficiency even further. We will soon offer two model variants that emit just 99 and 98 grams of CO2 – appearing initially in Europe. In addition to that, we also have a hybrid version with plug-in technology in the pipeline.” When it comes to drive and safety, too, the new C-Class also benefits from Mercedes innovations from the luxury class. A raft of intelligent assistance systems from the new S-Class – brought together under the heading “Mercedes-Benz Intelligent Drive” – offer the very highest levels of safety.

The new C-Class joins the latest generations of the E and S-Class to create the youngest and most wide-ranging saloon line-up of any automaker worldwide. “But not only do we offer the newest product portfolio, it is also the most intelligent and best connected,” continues Weber.

Elegantly dynamic design with clear design language

The new C-Class also sets accents with its clear and emotional design language. The elegantly dynamic exterior design harmonises perfectly with the modern interior, which sets completely new benchmarks in its class. Compared with the