New Mercedes-Benz AU Chief Florian Seidler replaces Horst von Sanden

Mercedes Benz Australia has announced the conclusion of his tenure with the company. Mr von Sanden has led Mercedes-Benz Australia/Pacific, including Mercedes-Benz New Zealand, since July 2003 as its Managing Director, and added the role of CEO in 2014. He arrived in Australia in September 2000 from his native Germany to take up the role of General Manager of Marketing for the company.

Since 2003, Mr von Sanden has overseen a remarkably successful chapter in the history of Mercedes-Benz in Australia and New Zealand. Sales of Mercedes-Benz Cars in Australia have grown from fewer than 10,000 vehicles per year to more than 35,000, and the company has led sales in the Australian luxury vehicle market every year since 2013 and from 2015 in New Zealand.

More GayCarBoys Stories

“Horst von Sanden, together with his team, has been one of the driving forces behind the success story of Mercedes-Benz in Australia a