During this year’s Open Championship, Mercedes-Benz presented the “Mercedes-Benz Vision Golf Cart”. Hundreds of golf as well as automobile fans took part in an international competition by submitting their ideas for a golf cart of the future. This invaluable input provided the basis for a visionary golf cart design study created by the Mercedes-Benz design department. As well as reflecting the innovative and forward-thinking ideas and wishes of golf players, the study includes the characteristics and technologies of a Mercedes-Benz.
“The Mercedes-Benz Vision Golf Cart has a refined, simplified yet functional shape that fits well into our ‘Sensual-Purity’ design philosophy. The flow shapes create a ‘sculpture on wheels’ impression”, says Gorden Wagener, Vice President Design Daimler AG. “I was very inspired by the idea of designing a golf cart, giving it a new shape and new sorts of meaning. Why not treating a golf cart like a car, and making it a ‘Golf Car’”.
Earlier this year, Mercedes-Benz called upon golf and automobile fans from around the world to submit their ideas for a Mercedes-Benz golf cart of the future. So began the search to find the best, most unusual, most innovative and most promising concepts. A jury chaired by Gorden Wagener then selected the best entries from among all the submissions. The winners received an exclusive invitation as VIP guests to the Open Championship.
Building on the basis provided by these ideas and concepts, and due consideration to the Mercedes-Benz design strategy, the Mercedes-Benz
Advanced Design Center in Carlsbad, California, developed the Mercedes-Benz Vision Golf Cart. The cart combines the aspects of Mercedes-Benz vehicles with the functionality of a golf cart. The diamond grille, for instance, was incorporated to give the cart a modern face that is unmistakably a Mercedes-Benz.
The idea of the competition was enthusiastically taken up by golfers from all over the world like Japan, South Africa and Germany, as well as North- and South America. The most frequently mentioned ideas and requirements were then incorporated into the design study that has now been presented.
The Mercedes-Benz Vision Golf Cart and its innovative features
The Mercedes-Benz Vision Golf Cart is electric driven, powered by a battery that is kept continuously charged by a solar module integrated into the roof. Manual charging, as for a conventional golf cart, is also possible. The vehicle is controlled in innovative and intuitive fashion via a joystick mounted on the centre console, so making it possible for either passenger to drive the golf cart.
“It has the latest in modern technology. Using touch screen monitors, virtually all aspects of the cart can be controlled without extra buttons. Simplicity is the key. Intuition and pure form can maybe best describe the cart”, says Margarete Wies, Head of the Mercedes-Benz Advanced Design Center in Carlsbad, California.
The centre console also incorporates a multimedia panel that includes a rotatable docking station for an iPad or iPhone and a USB interface. Various functions th