Mercedes-Benz Fashion Week Australia

Sydney. In support of its commitment to the Global Fashion Engagement and emerging talent worldwide, Mercedes-Benz exclusively launched the new episode of Fashion Creatives starring the newly appointed creative director of Brioni, Justin O’Shea and L.A. based influencer, fashion consultant and stylist, Jayne Min. The film was screened during Mercedes-Benz Fashion Week Australia the first ever fashion platform the automotive brand supported. This year Mercedes-Benz celebrates 21 years of dedication to fashion.

In the new episode of Mercedes-Benz Fashion Creatives, Australian-born, Justin O’Shea joins L.A. based, Jayne Min in a scripted short film that acts as a spoof on the ‘selfie culture’ we currently live in.

Justin O’Shea made a surprise appearance last night at the Mercedes-Benz presents show, where he drove into the presentation hangar in his solar beam yellow Mercedes AMG G 63, which also appears in the film. Last night he played host to the Mercedes-Benz presents show which this season, showcased the work of designer, Toni Maticevski who presented his Resort 2016 collection which included a dress inspired by the Mercedes AMG C 63 S Coupé Edition 1.

Mercedes-Benz Fashion Week AustraliaSince launching his label ‘Maticevski’ in 1999, Toni Maticevski has retained a strong hands-on approach to his work. Known for his manipulation of traditional fashion silhouettes, his exquisitely designed and crafted garments in beautiful feminine shapes showcase his attention to detail and skill in dressing the female form.

Following the Mercedes-Benz presents show Toni commented: “When I was invited to design a piece inspired by the Mercedes-AMG C 63 S Coupe Edition 1, there were many elements which I considered, I didn’t want to design a dress which was just transformed from a car, for me it was more about the celebration of Mercedes-Benz and their integrity in luxury and design. It’s about Fluid lines, elongated drape, and a mono tone of fabric which moulded and extended the body were all formed to the silhouette. Racy cut sport lines fall down to the lower back with the entire look anchored by a sports mesh body band. The AMG C 63 S Coupe Edition 1 is a desirable object and I wanted the dress to have that as the underlying aesthetic….alluring and sensual,” he said.

Mercedes-Benz Fashion Creatives Episode 5: Selfie Film

Selfies are all the craze, until you find yourself in social media purgatory.

The film opens with an overly confident Justin O’Shea snapping a cheeky selfie in his highly Insta-Mercedes-Benz Fashion Week Australiagrammable bright yellow Mercedes AMG G 63. It soon turns out he is Hollywood’s most wanted ‘selfie doctor,’ visiting digital influencer Jayne Min at her highly desirable and equally Instagram-able downtown L.A. converted warehouse flat.

Justin comes to the rescue as Jayne’s face has morphed into her failed selfie, leaving her with three eyes instead of one. Justin – whose character mixes unconventional counselling with philosophy and a dose of Australian charm – quickly concludes Jayne has ‘trapped her soul in a selfie.’

The selfie doctor resorts to all sorts of tools to fix the problem such as adjusting the light, improving the angle and finally, by introducing the grandest of all tools: ‘The selfie stick’.
Will Jayne’s soul be released from social media purgatory? Find out in Mercedes-Benz Fashion Creatives Episode 5.

Justin O’Shea
Justin O’Shea has become one of the m