Mike Simcoe




On 7 April 2016 Michael Simcoe was named vice president, GM Global Design, effective 1 May 2016 replacing Ed Welburn who will retire as of 1 July 2016.

Simcoe was previously vice president, Design, for GM International (GMI), since 5 March 2014. His design leadership responsibilities included GM’s production and advanced studios in Korea, Australia and India. He was also Holden brand champion.

Simcoe began his career at GM Holden as a designer in 1983. He had subsequent appointments as a senior designer (1985) and chief designer (1987), becoming involved in every major vehicle design program that GM Holden had undertaken.

In 1995, Simcoe became director of Design for GM Asia Pacific and was responsible for the management of collaborative projects with GM alliance partners such as Daewoo, Suzuki, Fuji Heavy Industries and Isuzu. Following that, he was appointed director of Design at GM Holden in 2001 where he oversaw the genesis of the highly successful Holden VT Commodore and WH Statesman/Caprice model ranges, creating the “flexible architecture” concept that delivered nine variants and subsequently the VE Commodore.

He began to serve as GM’s executive director of Asia Pacific Design in 2003. Simcoe led the design strategy and oversaw day-to-day design operations in the region. He also set up the new GM Korea Design Operations.

The following year, he was appointed executive director of North American Exterior Design. Simcoe was named brand champion for Chevrolet in addition to his other responsibilities in 2009. Spearheading all exterior design in North America, he led the design development of a long list of GM products, including the GMC Terrain, Buick LaCrosse, Chevrolet Camaro and Equinox, and Cadillac CTS sedan, wagon and coupe.

Prior to taking on his present post, Simcoe was executive director of GMI Design since 2011. He focused on further developing and growing GM Global Design operations in Korea and Australia.

Simcoe holds an Associate Diploma of Art Industrial Design from the Royal Melbourne Institute of Technology.



1983 Joined GM Holden Design

1985 Senior Designer, GM Holden

1987 Chief Designer, GM Holden

1990 Senior Designer, Advanced Production Studios, GMNA

1992 Chief Designer, GM Holden

1995 Director of Design, GM Asia Pacific

1998 Holden Commodore Coupe concept

2001 Holden Monaro

VT Commodore and WH Statesman / Caprice

2003 Executive Director Asia Pacific Design

Led the development of the new GM Korea Design Operations

2004 Executive Director of North America Exterior Design

2006 Holden VE Commodore / WM Caprice

2008 Cadillac CTS

2009 Chevrolet Brand Champion

2010 GMC Terrain

Buick LaCrosse

Chevrolet Camaro

Chevrolet Equinox

2011 Executive Director of GMI Design

2014 Vice President, GM International Design

Holden Brand Champion

2015 Chevrolet Bolt concept

Buick Avenir concept

Chevrolet Spark

2016 Chevrolet Bolt

Chevrolet Beat Activ and Essentia

Chevrolet Colorado Xtreme and Trailblazer Premier