The 301 is not only an all-new model but is the first model to use Peugeot’s new nomenclature.
Specifically designed to appeal to a wide customer base, the new 301 is expected to become one of the Marque’s best-selling vehicles worldwide. It offers modern styling and features, carefully adapted to fulfil the expectations of the different markets in which it will be sold.
With the latest stylistic codes of the Marque, the 301 offers a design of character and a modern look which inspires emotion and gives an impression of strength.
At 4.44 m long, the 301 is set apart with an optimised and generous structure which puts it a step ahead of the competition. It sits on a wheelbase of 2.65m which enables it to have record occupant space in the rear seats and a record boot volume of 506 litres.
Likewise, the range of latest generation petrol and diesel engines is perfectly suited to the expectations of the target markets, with power values ranging from 53kW to 85kW and manual, piloted or automatic gearboxes:
- 1.2 l VTi 53 kW (1) with manual or piloted gearbox
- 1.6 l HDi 68 kW with manual gearbox
- 1.6 l VTi 85 kW with manual or automatic gearbox
The 301 becomes the second car in the Peugeot range to use the new range of 3-cylinder petrol engines (1.2-litre VTi) which, thanks to its technology, combines driving pleasure and reduced consumption.
Equipment includes electronic air conditioning, MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening of the boot and rear parking assistance.
A family vehicle that is both safe and reliable with great driving characteristics: these are elements that have already ensured the success of the Marque in many of the countries targeted by the 301. Indeed, Peugeot has been manufacturing motor vehicles for more than 100 years and has designed numerous sedans which have earned, and continue to earn, their place in motor vehicle history (404, 504, 305, 405, 406, 407, 408, 508).
The new Peugeot 301, manufactured in the European factory in Vigo (Spain), will have its world premiere during the Press days of the Paris Motor Show in September.
It will then go on sale on November 1, 2012 in Turkey before Central and Eastern Europe, Russia, Ukraine, Greece, Maghreb, Middle East, Gulf and African States, as well as some Latin American markets.
The 301 is only to be produced for left hand drive markets.
1 subject to homologation