- St Petersburg Plant to double manufacturing capacity
- Next generation Qashqai to be produced in St Petersburg for Russian market
- Togliatti Plant to play main role in Datsun industrialization in Russia
- Up to 80% of sales to be produced locally by 2016
Nissan has made a raft of major industrial announcements confirming plans for further significant localization within the Russian market.
The announcements demonstrate Nissan’s long term commitment to Russia and underline the company’s plans to continue expanding its local presence within the market.
Nissan is targeting a 10% share of the rapidly growing Russian market by 2016 (up from 5.9% today) which will be achieved by tripling annual sales from the 2011 total of 161,000 units.
To support this, capacity at the St Petersburg Plant will double to 100,000 units by 2015.
The announcement follows last year’s capacity increase at the plant which currently manufactures the Teana (Maxima) sedan, X-TRAIL and Murano to 50,000 following the introduction of a third production shift.
Nissan will now invest a further €167m to add 50,000 square metres of new production facilities, including Press and Plastics Shops. As well as bringing total plant capacity to 100,000 units, the expansion will enable St Petersburg to produce up to five different models simultaneously.
This will include the next generation Qashqai (Dualis) which will be built locally for Russia in St Petersburg, while Sunderland Plant will continue production of the popular crossover for other markets.
Nissan is also exploring further opportunities provided by its strategic partnership in Russia. The company recently signed a Memorandum of Understanding with Alliance partner Renault and Russian Technologies for the Alliance to increase its stake in AvtoVAZ – Russia’s largest car maker – from 25% to over 50%.
As a direct result, Nissan can also confirm that the AvtoVAZ Plant in Togliatti will play a major role in the industrialization of the Datsun brand in Russia.
In March it was announced that Nissan will launch Datsun initially in high-growth markets, including Russia, to fulfill the unmet needs of a growing number of customers through exciting, locally developed and manufactured products.
The brand will play a major role in the company’s business expansion plans in Russia, where it is anticipated Datsun could contribute up to a third of Nissan’s total sales by 2016.
By 2016 up to 80% of Nissan’s sales within Russia will be manufactured locally, ensuring the model range will fully meet customers expectations in terms of quality, choice and delivery lead time.
In FY 2011 Nissan achieved 161,000 unit sales in Russia representing a massive 57% increase on 2010. From early next year, Nissan will compete in the mainstream segment for the first time following the launch of the all-new Almera sedan.
The car, which will be produced locally in Togliatti, was developed specifically for the Russian market and will offer outstanding value, unique Japanese design, and interior space not previously available in its market segment.
Nissan in Russia
Russia is Nissan’s largest single European market and Nissan is already established as Russia’s top-selling Japanese brand and currently holds 5.6% of the overall market. Last year St Petersburg plant’s 1600 -strong workforce produced more than 43,000 X-Trails, Teanas and Muranos for sale within Russia.
Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.