gaycarboys in Pro_Cee’d at baskerville 2

Above and below: gaycarboys at BaskerVille

gaycarboys in Pro_Cee’d at baskerville

Yes Yes Yes oh YES: sweet smooth engine, sweet smooth gearbox, sweet smooth ride, sweet smooth exterior

Oh dear me no: Steering not quite there yet, Some plastics look wrong

I like it, I like it a lot. It’s a funny name, Pro_Cee’d, but Kia pronounces it as “proceed” which makes much more sense. The Gen Y marketer who thought of that name needs slapping.

MY15 Kia pro_cee'd

Picture it: A windswept race track called Baskerville and 16 shiny new Kia Pro_Cee’d GT’s waiting to be taken by the scruff of the neck and thrown head first into the abyss. We’ve waited for this car for a long time because Kia Australia took a long time to convince Big Daddy in Korea that it was just the ticket for OZ. We should consider ourselves fortunate because Australia is the only place outside the EEU where the Pro_Cee’d GT is sold.

The Euro-made hatch is all hot and sweaty with its tiger-nose front, sexy-wedge profile, and squat rear end all screaming “come hither, do naughty nasty things to me”. Such an invitation doesn’t come along every day, so we did.

The CEO and President, Sang-Hyun Cho (“please call me SH”, he says) spoke passionately about his new baby and it was hard not to be swept along with his enthusiasm and warmness.

First, a few words about the car:

The classy exterior speaks for itself. It is gorgeous, just as we have come to expect from the Peter MY15 Kia pro_cee'dSchreyer’s pen. Kia is transforming itself from the “cheap and cheerful” to the well-made and desirable quite deliberately. Sure there is a little way to go in some areas, but in a single generation Kia has taken a quantum leap and the Pro_Cee’d GT sits at the top of Kia’s class of ‘14.

I won’t go into the LED’s and other bits of buy-me-now bling because this is where the pictures do a better job. There are two levels of trim, GT and GT Tech. The tech gets all the good stuff from the GT but has a glass roof with sliding panel, keyless smart start, HID headlamps, cargo net and an extra power outlet in the boot for an extra 4 grand. Please note there is no option of Satnav for at least 6 months. A Satnav app and windscreen cradle will sort all that out. Both levels have leather and suede Recaro front seats with power lumbar controls. I can’t tell you how relieved I was that the seats were properly comfortable. Nothing ruins a trip like seats so hard that they feel like bricks covered in thin bits of cow. The plastics are mostly soft touch or piano black, and except for the odd bit here and there, are well designed. The same goes for the switch gear. The Pro_Cee’d GT is a Euro hatch, so the blinkers are on the left. You can have any transmission you