On September 8th, Project Geländewagen – the first outcome of a collaboration that is a first of its kind between Mercedes-Benz, and Chief Creative Director and Founder of Off-White , was unveiled via a unique digital launch event.

The conceptual design project, led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, used the Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury.

The result is a distinctive manifestation of the G-Class as never seen before. Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated. It is one of the auction house’s most revered series which is defined by the unique perspective of a different influential tastemaker each year. All proceeds go to a charity that supports international creative communities. Advanced bidding will begin on September 14th, 2020.

Click here to watch the reveal, and explore the collaboration further.

Virgil Abloh says: “My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status