2005 EFIJY concept

 

Shifting Gear: Design Innovation and the Australian Car opens at National Gallery of Victoria Friday 6 March

  • Holden is a partner and contributor to the exhibition, designed to celebrate Australian automotive design
  • Holden EFIJY, GTR-X Torana, HQ Monaro and Hurricane on show
  • GM Australia designed, award-winning Buick Avenir concept car clay model also on show

Holden has announced an exciting new partnership with the upcoming National Gallery of Victoria (NGV) exhibition, Shifting Gear.  The exhibition is a celebration of design and innovation in the Australian automotive industry and will be on display at The Ian Potter Centre: NGV Australia from 6 March to 12 July, 2015.

Holden’s Director of Communications, Sean Poppitt said that partnering with the NGV was an alternative approach for Holden, and a sign of things to come.

“Holden Design has produced some truly iconic and ground-breaking vehicles, most recently the Buick Avenir which took centre stage this year at the North American International Auto Show.  To be able to showcase them in such a fantastic setting as this is both fitting and very exciting,” said Mr. Poppitt.

“The exhibit provides us a wonderful opportunity to showcase these fantastic vehicles and, in turn, the incredible design talent we have at Holden.  It also gives the Australian public a unique opportunity to see these world class vehicles up close and personal in one place.”

In addition to partnering the exhibition, Holden is also a significant contributor of vehicles and of senior design personalities who will feature in various speaking opportunities during the exhibit.  Celebrated Vice President of GM International (GMI ) Design, Michael Simcoe and GM Australia (GMA) Design Director, Richard Ferlazzo have provided a wealth of support and information to the exhibition, allowing car and design lovers to fully appreciate their work.

GMA Design Director, Richard Ferlazzo said the cars on display were a testament to the automotive design talent in Australia, past, present and future.

“The exhibition features some very important cars in Holden’s design history.  The very first Holden concept, the Hurricane and the subsequent GTR-X Torana, demonstrates how forward-thinking our designers have always been, and that attribute is still at large today, as evidenced by the concept of the Buick Avenir,” Mr Ferlazzo said.

“Our current design team includes some of the most talented people I have ever worked with, and we are all looking forward to playing a significant role in the future of GM Australia design here in Melbourne.”

Holden HurricaneOne of the most interesting vehicles on display is a clay model of the award-winning, Buick Avenir.  Designed and built in Australia, Avenir leverages Buick’s unique styling legacy to explore a vision for a modern flagship sedan.  The clay model on display represents an important stage in the design process, as the first opportunity designers get to see and touch the full size car.

The Buick Avenir recently picked up the ‘Best Concept Vehicle 2015’ award at the North American International Auto Show, and perfectly illustrates the importance of Holden’s global design studio in GM’s global plans. 

NGV Director, Tony Ellwood, said Holden’s support had been invaluable in executing an exciting exhibition – the first of its kind in Australia – and having the recently revealed Avenir was a real coup.