Cupra is a spin-off brand of the Spanish brand, SEAT and was once known as SEAT Performance.
Things are hotting up as the time draws near for the launch of Volkswagen’s performance brand, Cupra. Cupra is a branch of Volkswagen’s Spanish operations, and includes various SEAT models. PR is headed by Kurt McGuiness. Kurt’s current role is VW PR will expand to include Group Electric Vehicles Manager and Cupra PR roles.