2019 Jaguar I-Pace SE EV400 Road Test, Review

Sir William Lyons formed Swallow Sidecar Company in 1922, on his 21st birthday. That company became Jaguar Cars Limited, and was known for Sir Bill’s catch cry, “Space, Grace, and Pace”.

Since then, Jaguar has been synonymous for luxury and innovation, but things were tough.

Over the years, there have been many, many owners. It wasn’t until Indian car giant, TATA, bought Jaguar Land Rover that the company range went through expansion the likes of which the company had never before seen.

SUV models were limited to sister company, Land Rover Range Rover,

Buyers have turned their backs on Jaguar’s mainstay, the large, luxury, family sedan. The British car maker had to move with the times, so the executives put their heads together over a boozy late night pub meal, and lo, it was good.

Jaguar saw a market for a premium SUV, and the “Pace” range emerged. F-Pace and E-Pace have been good sellers, with F-Pace being the company’s top model. Jaguar’s 6 model range sold 221 units in January, a 53% increase on the same month last year.

I-Pace is the latest model, expanding the range to 7. It is an SUV-like car that runs purely on batteries. That’s right, Jaguar now has an EV, and isn’t it a cracker?

As well as looking cool, I-Pace has won a fistful of European awards.