Head of Audi Group Design, Wolfgang Egger, has been appointed head of Audi Brand Design effective February 1, 2012. Mr Egger takes over the role from Stefan Sielaff, who is to become Head of the Volkswagen Design Centre in Potsdam and Head of Interior Design for the Volkswagen Group.

Wolfgang Egger has been Head of Audi Group Design since April 2007, managing overall responsibility for the design of the Audi and Lamborghini brands as well as all products that bear the Audi brand logo. During this time, the Audi Group Design has produced a large number of innovative design concepts in the automotive sphere, and has strategically redirected and repositioned the design of Audi product. Prior to joining Audi, Egger held a variety of posts including Head of Alfa Romeo Centro Stile and Head of Lancia Centro Stile.

The Audi quattro concept show car, which was created with Wolfgang Egger as the lead designer, attracted considerable attention in 2010. In creating the first Audi e-tron concept, he gave visible expression to Audi’s progress towards electric mobility. Egger has been responsible for a large number of production projects since 2007.