Subaru Australia is about to go off-piste to host the highest altitude test drive experience in the country, at Perisher Ski Resort. Slide into your snow boots and strap on sense of adventure because you’re about to summit your drive experience!
Done with the puns yet? Think again….
This glistening milestone is flagged with the grand unveiling of the Subarista Café at Blue Cow, which promises to be the chicest pit stop on the slopes. Imagine sipping your latte while surrounded by Subaru’s vibrant branding – darling, it’s absolutely the place to see and be seen this winter season.
You won’t be shooshing down the slopes followed by flunkies with firearms, nor will you be sideways in mountain passes glocking a criminal mastermind, but let that put you in the mood for a bit of a thrill.
ABOVE: The Subarista Café – Perisher Ski Resort
Imagine you’re in the set of Bond film, sans scantily clad girls. The fabulous crew at High Country Subaru will be your hostesses with the mostesses. Test drives from 10am to 2pm during the NSW school holiday weekends (July 6-7 and July 13-14), kicking off from Bullocks Flat. This isn’t just any test old drive, oh no! It’s an exclusive backstage pass to experience Subaru’s All-Wheel-Drive awesomeness with the Alpine Region at its wintery best
Feeling properly explorer-esque, trailblazers (on a carefully curated course) will feel Subaru’s Symmetrical All-Wheel Drive, and honey, what better runway than Subaru AWD Country to strut their stuff?
Trent Whitechurch, Subaru Australia’s Head of Brand and the ultimate aficionado of rugged glamour, gushed, “The idea to offer test drives at Perisher was inspired by the varied terrain capability of Subarus, especially features like Symmetrical All-Wheel Drive and X-Mode. It’s a chance for snow enthusiasts to feel the Subaru difference in some of Australia’s most enchanting and demanding road conditions.”
The Subarista Café will not only serve as your cosy caffeine sanctuary but will also be dripping in Subaru fabulousness. Think “Bond Villain Lair” with a retail twist. There’ll be Subaru all over the place, with Subaru elements, internal and external branding, and a touchscreen experience that lets you build your very own Subaru (a car fit for rally royalty, if you ask me). The staff, wrapped in Subaru branded aprons, will be serving hot, tasty beverages that are a nod to Subaru’s panache.
To make the 2024 snow season even more sensational, Subaru Australia is rolling out the red carpet for the annual Subaru Snow Fest competition. Darlings, the grand prize is a snow adventure for five that’s worth over $60,000! Here’s what you could win:
- Six nights of luxury at your choice of Perisher Valley Hotel (NSW), St Falls Resort (VIC), or the Subaru Alpine Retreat at Hotham (VIC). Mark your calendars for August 1st to 7th, 2025.
- Lift passes and rental gear for five snow divas for seven days.
- Return flights for five fabulous folks from your closest airport to Canberra (for Perisher) or Albury (for Falls Creek or Hotham).
- A Subaru Outback AWD Touring for 12 months – because you deserve to drive in style!
- A $5,000 Helly Hansen online gift voucher – winter fashion goals!
- A $5,000 Salomon online gift voucher – because why not be stylish and functional?
To enter this dazzling competition, prance over to www.subaru.com.au/subaru-snow-fest-competition, fill out the entry form, and submit your bid for snow-covered glory by 11:59 pm (AEST) on August 29, 2024.
Now go forth, darlings, and may your snow season be as fabulous and adventurous as a Subaru!
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