A huge “HOLLYWOOD”-style sign appeared on an old slag heap outside the Welsh town of Wrexham recently. The sign is close to the A483, a busy main road leading north to Chester, and on to Liverpool
An obvious culprit would have been Wrexham Council, but Council denied involvement. Punterds then supposed that Wrexham AFC’s celebrity owners, Ryan Reynolds and Rob McElhenney, were the creative minds behind it. Ryan Reynolds took to Twitter saying, “I wish I’d thought of that…” – so suspicions were cast wider.
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ABOVE: Hollywood-Style Sign Appears on Slag Heap Above the A483
After a week of speculation and finer pointing, online Car Leasing company and National League title partner, Vanarama, owned up. They enjoyed the spotlight, claiming responsibility for stunt which has earned its place on the guerrilla marketing campaign walk of fame.
After keeping tongues wagging, Vanarama revealed themselves by unfurling a giant banner above the sign, reading: “Vanarama: National league Season Premiere Aug 21”. The huge white letters, form a sign measuring in total six metres high by forty metres wide, and has been lit up for a week. It has become such a popular sight that security are now onsite for the first time to protect the newly famous landmark.
The publicity stunt received an overwhelmingly positive reaction from Wrexham residents and more the wider UK generally. Vanarama’s team is now in talks with authorities about whether the sign can become a permanent fixture – watch this space…
The creative campaign is another step in the young company’s modern approach to business. Vanarama disrupted the vehicle leasing market, and continues to buck convention. The business currently leases more cars than vans, having supplied over 51,000 vehicles since being established in 2004. Many Vanarama customers complete the entire purchasing process online, without the need for a face-to-face transaction.
Vanarama CEO, Andy Alderson, said:
“We’re delighted with how our Wrexham sign has played out. We couldn’t have anticipated how much it captured people’s imagination. The fact that the story made it all the way to Hollywood, with Wrexham AFC’s celebrity owners identified as the potential pranksters being the icing on the cake. We are overwhelmed by the wholly positive support that the now firmly established landmark has received.”