Indian carmaker, Mahindra, is to enter the Australian SUV market with 2 SUVs: the All-New Scorpio this April, and the XUV700 further on in the year.
Along with the 2 SUVs that join the pickup truck models, Mahindra is also changing its logo to a Twin Peaks design. It seems rather an odd nomenclature no doubt plucked from spit-balling at a very expensive boozy Gen Z lunch.
The company claims the new twin peaks logo symbolizes the company’s commitment to exploring new horizons and pushing boundaries. That remains to be seen. They’re up against stiff competition from the Chinese car makers who are currently killing it in the entry level space vacated by the Koreans.
The company claims a focus on innovation, quality, and reliability, but if the pictures are anything to go by, the SUVs don’t look particularly ground breaking. However, Mahindra also claims this new visual identity is a significant step in the company’s global expansion strategy, with Australia being an important market. Australia is seen as a test bed for man car makers because of our huge brand range and large road system. The surfaces vary, with even more land absent of paving.
Video Review: 2023 Honda Civic LX Hatch – Honda’s Best Cart in a DECADE! – Full Review – FULL Review #gaycarboys
1 Minute Video Review: 2023 Honda Civic VTi LX #SHORT Review #yakandah
Help Support Gay Car Boys Subscribe to our Youtube Channel
- Top GayCarBoys Stories:
- Sexy Men Drive 2021 Toyota Yaris Cross
- 10 Sexiest MotoGP Motorcycle Riders
- DON’T Drive YOUR CAR until you’ve Checked if your AIRBAG will KILL YOU
- 10 Hottest Racing Drivers
- Top 12 Best Gay Lesbian LGBTI Luxury Cars
- Top 10 Gay Lesbian LGBT Cars
- Top 10 Gay Lesbian LGBT Sports Cars
- Top 15 gay and lesbian LGBT SUVs
- Talented Twinks – Callum Ilott Virtually Races Arthur Leclerc
ABOVE: 2023 Mahindra Scorpio and XUV700
19, with “class-leading attributes, features, and capabilities”. We have heard that at every single launch since the invention of the automobile, so let’s wait and see.
Scorpio has a diesel engine, 6-speed automatic, four-wheel drive, and off-road capabilities.
Mahindra has been present in Australia for 17 years, flogging entry level Utes. With the introduction of the SUVs comes an expansion in Mahindra’s dealer base aimed squarely at urban customers in SUV segment.
This strategic is indicative of the desire to put a decent dent in the Australian market. Mahindra’s focus on providing “affordable yet high-quality vehicles” will generate significant interest and demand. It PR people tell us the new vehicles will further strengthen the company’s position in the Australian automotive industry. I wonder how many Australians have actually heard the name, Mahindra?
So far, “entry level” and “quality” do not go hand in hand but I’d be happy to be proved wrong. Gay buyers have an eye for a badge so lets see if the new SUVs are up to snuff.