“Rolls-Royce found itself in a unique situation at the onset of the global pandemic. It had recently unveiled an Application named Whispers, which acts as a gateway for clients to immerse themselves in a digital world of luxury, curated by Rolls-Royce. This access to thousands of clients ensured the marque could maintain direct and personal contact with its customers around the world despite the limitations of the coronavirus pandemic. Today, we go even further, bringing a comprehensive suite of online live video options for Whispers members to specify their motor cars, speak with Rolls-Royce product specialists, executives and craftspeople, or even witness a unique moment in the manufacture of their motor car, from the comfort of their own homes.”
Verena Masters, Head of Whispers, Rolls-Royce Motor Cars
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Rolls-Royce Whispers the company’s digital world of “curated luxury”, an App created for its clients. Until today, Whispers has been accessed only by Rolls Royce owners, but will now be available for partners of owners.
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ABOVE: Rolls Royce Whispers App, and Its Director
It was designed for those who are unable to travel to Goodwood, the Home of Rolls-Royce, because of COVID restrictions. Verena Masters, Head of Whispers, says the app gives Rolls Royce a special place in the hearts of buyers. text is already available with a community messaging function. The app allows video calls, for more natural communication with clients. Now, patrons can experience Rolls-Royce from their own lunge rooms.
Buyers can speak with executives, product experts and craftspeople. Excitingly, they can view their car, as it travels along the production line. Imagine seeing the ‘marriage’ –as the powertrain meets the chassis, or the fitting of the Spirit of Ecstasy. It gives new owners a fly-on-the-wall experience few other brands can give.
New Ghost consultations give a one-on-one chat with Rolls-Royce specialists and designers for personal product insights. The buyer can specify materials and colours to realise a truly bespoke Rolls Royce, as if right there at HQ.
The app isn’t just about the making of a car. It also allows members to enjoy “editorial inspiration” subjects such as: the forefront of moving-image art, guidance on how to cultivate a woodland, and even, the philanthropic endeavours of other Whispers members.
Furthermore, the Whispers Concierge can find signed first edition Harry Potter books, unique Hermès handbags, and Yeezy Boost 380’s for gifts.
Finally, the Whispers App members can now virtually exhibit their automotive collections for fellow Rolls-Royce clients to peruse and admire. With the ability to search by name, location and even by car, members are able to connect with local, like-minded members, be it for business or leisure purposes.
