Brand: Cupra

  • Portrait of Jeff Shafer, an executive appointed by Cupra.

    Cupra Appoints Execs Ahead of Australian Launch

    Things are hotting up as the time draws near for the launch of Volkswagen’s performance brand, Cupra. Cupra is a branch of Volkswagen’s Spanish operations, and includes various SEAT models. PR is headed by Kurt McGuiness. Kurt’s current role is VW PR will expand to include Group Electric Vehicles Manager and Cupra PR roles.

  • The CUPRA Leon, a performance hatchback from the Spanish brand.

    VW to Launch Cupra in Australia As a Performance Brand

    CUPRA Australia is readying for a 2022 launch with two SUVs and a hatchback. There will be performance and plug-in hybrid (PHEV) powertrains in the initial offerings.