Brand: Mini

  • Mini Urbanaut EV camper concept.

    Meet Mini’s Urbanaut EV Camper

    MINI revealed their Vision Urbanaut concept In November 2020.    From that concept drawing, the BMW Group has created a working model. We will see it on 1 July 2021 at the Digital-Life-Design Summer conference in Munich.   “At MINI we see it as our responsibility to preserve and develop the unique characteristics of our…

  • 2022 Mini Convertible in NYC for the Looking Glass campaign.

    See New Mini Convertible in a Double Decker Bus!

    Mini UK has launched a cool pair of double decker buses to showcase the 2022 Mini Convertible.

  • Mini John Cooper Works Team Car for 2021 SRO TC America series

    MINI USA and the MINI John Cooper Works Team are proud to announce the addition of a new race car into the Touring Car (TC) class for the 2021 SRO TC America series.

  • Mini Reveals New John Cooper Works Hatch

    In the new MINI John Cooper Works Hatch revealed today, every kilometre becomes a thrilling go-kart experience – not only on the racetrack, but also on city streets and mountain passes. The most exciting small sports car in the premium segment is fresh once again with this latest model update.

  • New Companion App for Mini Owners

    The all-new MINI App, developed fully in-house by BMW Group, features an entirely new design and interface that improves user experience and provides owners with intuitive ways to interact with their MINI via their smart device.

  • Press image from the Mini USA car app.

    Mini USA Launches Cool New App

     MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles.  The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs.

  • MINI Electric Pacesetter safety car for FIA Formula E racing.

    Electric Mini Pacesetter for Formula E Racing Safety Car

    “We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “The MINI Electric Pacesetter inspired by JCW goes at many steps further and blends the performance character of the John Cooper Works brand with electric mobility.”

  • Mini John Cooper Works GP in winter mode, image 5.

    Mini John Cooper Works is Grippy Even in Winter

    Mini JCW GP goes from 0 – 100 km/h in 5.2 seconds and on to 265 km/h. The combined fuel of 7.3 l/100 km, and CO2 emissions of 167 g/km, is the fastest Mini ever to receive road approval.

  • MINI Paddy Hopkirk Edition celebrating 65 years of the iconic car.

    65 Paddy Hopkirk Mini Special Celebration Editions

    Why Mini Paddy Hopkirk Edition? In 1964, the classic Mini Cooper S clinched the first of three overall victories at the legendary Monte Carlo Rally. At the wheel: the then 30-year-old Northern Irish rally driver Patrick “Paddy” Hopkirk. More than 56 years have passed, but memories of the giant-slaying ‘little car that could’ with the…

  • A deep blue MINI Countryman SUV parked on a grassy hill overlooking a large body of water under a cloudy sky.

    Meet New MINI Countryman Boardwalk

    Following the launch of the new MINI Countryman in July 2020, it is now time to explore the urban landscape or take a trip to open coastal roads in the marque’s first special edition for the new model.

  • Elvis in a blue sequined jumpsuit stands beside a dark blue MINI Cooper inside a cherub-painted tunnel.

    MINI USA Wants Your MINI Love Story on Valentines

    For Valentine’s Day, MINI USA want all couples who met because of MINI to tell their stories on the #MINILoveStories Website. MINI has a passionate owner community, and is interested in collecting these stories to show the MINI spirit. The community is all about the love of driving, the love of each other, and love…

  • A Mini car with a Paul Smith design, featuring Oliver Heilmer.

    Mini and Paul Smith Collaboration: What is it?

    MINI and designer Paul Smith have announced their second collaboration since 1999. Not only are they both British institutions with a strong tradition, they also share a commitment to ensuring their products make the future a better place, using available resources responsibly and to maximum effect.