For the 43rd International Museum Day, the Porsche Museum is throwing
open its doors to one and all on 17 May 2020, free of charge. In line with this year‘s
motto “Museums for Equality: Diversity and Inclusion”, digital live tours will be available
this Sunday on Instagram @porsche.museum. So fans can participate from anywhere
in the world and experience how Porsche transports the ideas and values of its brand
from the past into the future.
“Digital diversity is more important than ever in times like these, where travel is a
greater challenge than ever before“, says Achim Stejskal, Head of Heritage and Porsche
Museum. “We have been consistently driving forward the expansion of digital
offerings not just since the corona crisis, but for years.
We have committed ourselves to the ’Mission Future Heritage’. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond
the museum as well”.
On International Museum Day, two guides will guide through the exhibition for one hour
each in German and English, which currently includes more than 80 cars over 5,600
square metres.
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- Charles Leclerc Hottest British Grand Prix F1 Driver
They will look at special exhibits and offer an insight into the company
history. The digital live tours will include prototypes, small exhibits, racing cars and
series production cars.
Anyone who is interested can watch the first tour on Instagram
which starts in German at 18:30 hrs, or the second one which starts in English at 00:00
hrs (CEST). The times have purposefully been set outside the regular opening times –
true to the motto: “The museum for everyone”.
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The tours will also be recorded in the following languages and be available on Porsche
News TV from Sunday on: Chinese, French, Italian, Japanese, Croatian, Romanian,
Spanish, Portuguese and Turkish. “There is a native speaker for each of these languages
in the Porsche Museum. We would like to use the videos that have live character
to thank our fans around the world and to bring a bit of the Porsche Museum into
their homes,” explains Stejskal.
The special promotional day is organised annually by the International Council of Museums
ICOM to draw attention to the wide range of work museums do and to the thematic
diversity of museums around the world. Museums throughout Germany will provide
special initiatives, exhibits or a glimpse behind the scenes this Sunday. Dr Dietmar
Woidke, President of the German Bundesrat, is the patron of Museum Day.

