Kia partnered with Australia / New Zealand artist Richard Boyd-Dunlop to design a theme called ‘The Path Never Taken’. Tasman took its name from the Australian/New Zealand connections, so it is fitting that until its 2025 launch, Tasman will be wrapped in even more Australiana.
Australia’s many faces appear in graphics that visualise this journey of inspiration that was Boyd-Dunlop’s experience hitching rides across Australia.
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“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.
ABOVE: 2025 Kia Tasman in Australian design Camo Wrap
‘The Path Never Taken’ seems somewhat odd for a 4X4 ute that is capable of actually taking the path. Perhaps it should be called “The Next Path to Explore.”
“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”
Boyd-Dunlop mixed land and sea to come up with this uniquely Aussie influence that adorns a test car bound to be seens at the four corners of the Earth (another odd saying considering we’re all on a big ball). Kia Tasman camouflage wrap also has the colours of the outback that meet Australia’s influential surf culture in that narrow strip between the land and the sea.
All I see is a Nimbin tuk-tuk.
Tasman’s 2025 Light Commercial Vehicle launch will see Kia enter a market that until now has been dominated by Ford Ranger, Toyota Hilux, Nissan Navara, and Mitsubishi Triton. Utes are the country’s biggest sellers and the new era will see Tasman enter the Korean, African, and Middles Eastern markets as well.
This is the car that the Hyundai Group needed in Australia. No matter how much the group members try to distance themselves from each other, the models share parts, platforms, technologies and designers.
We look forward to more detail in the near future but expect to see the colourful livery on an open road near you.
Kia short video shows the camo in all its glory.
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