There are few things more fabulously Australian than the first Tuesday in November. Champagne flows, fascinators flirt with the breeze, and a single horse race stops the nation. And galloping alongside it all? Lexus Australia, who just dropped the reins on a three-year extension of its partnership with the Victoria Racing Club (VRC), taking their ride through to 2027 — and marking a stunning 25 years at Flemington.
Only the fourth sponsor in the Cup’s glittering 164-year history, Lexus has been the naming-rights Principal Partner for a solid decade now, proving it’s not just about luxury motoring, but crafting memorable, meaningful moments — with or without leather upholstery and panoramic sunroofs.
Lexus Australia CEO John Pappas put it best: “The Lexus Melbourne Cup is more than a famous horse race, it is a celebration of Australian culture.” And let’s be real — any event where drag queens, tradies, and socialites mix under the same marquee has our full support.
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ABOVE: Lexus and the Melbourne Cup
The Lexus Melbourne Cup Tour, which last year trotted the trophy across 39 destinations, remains a key piece of the puzzle. “It’s truly the People’s Cup,” Pappas said. “Everyone should feel its magic.” And we’d argue that’s almost as magical as finding a V8 under the bonnet of a hybrid.
The renewed deal also keeps Lexus tied to a suite of golden ticket races — like the Lexus Roy Higgins, the Lexus Andrew Ramsden, and the Lexus Bart Cummings — all of which give winners a straight shot into the $8.5 million big dance.
VRC CEO Kylie Rogers called it “a strong endorsement of the enduring appeal” of the Lexus Melbourne Cup, thanking Lexus for not just the horsepower, but also their role in community initiatives like the record-breaking Pin & Win fundraiser in 2024.
As we always say, good partnerships are like good cars — they’re about trust, performance, and showing up when it counts. Here’s to another lap around the track with Lexus — stylish, polished, and always just a little bit fabulous.
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