In true Mercedes style, the Mercedes-Benzall-new CLA made its glittering U.S. debut in Manhattan—because where else would a high-tech, high-glam electric vision make her American entrance than the city that never sleeps and never settles for anything less than fabulous?

The CLA’s unveiling wasn’t just a car launch—it was a full-blown cultural moment, hosted at the grand opening of Mercedes-Benz of Manhattan’s reimagined flagship dealership. Picture it: Broadway stars belting tunes, Ice Spice dropping beats and bespoke Maybach lounges dripping in leather samples and rich-boy fantasy. Add pizza pairings and a swipe of luxury wrist candy from IWC Schaffhausen, and you’ve got an event that was part car show, part fashion week, and all class.

As for the star of the night? The 2025 CLA is leaner, smarter, and sexier than ever, blending progressive design with next-gen tech. Mercedes says it’s their most intelligent and efficient model yet—up to 492 miles of range from the CLA 250+ with EQ Technology, an 800-volt system that charges faster than a twink at Mardi Gras, and an in-house MB.OS that turns your car into your co-pilot and confidant.

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ABOVE: 2025 Mercedes-Benz CLA

The CLA lineup is pure electrified elegance: the CLA 250+ for range queens and the CLA 350 4MATIC for those who like it firm and grippy. There’s even a cheeky 48-volt hybrid coming for those not ready to commit.

Of course, the new Mercedes-Benz of Manhattan is more than a showroom. It’s a stage. From the AMG Performance Center Plus (featuring a theatrical “Unboxing the Star” moment with lights and music) to a Maybach Lounge that practically whispers, “Daddy’s credit card has no limit,” this dealership is the ultimate retail theatre. And yes, sustainability is part of the show too—EV chargers and energy-efficient systems ensure even your car’s carbon footprint is couture.

Mercedes isn’t just selling cars—they’re selling culture. With the “Class of Creators” campaign, the CLA becomes a muse to artists like Ice Spice, interior design icon Gustaf Westman, and even Hot Wheels (because why not?). It’s a celebration of mobility, identity, and customisation—think less German engineering, more queer-coded innovation.

The CLA arrives in the US later this year, ready to seduce city slickers and design lovers alike. She’s bold, she’s battery-powered, and she’s here to slay.

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