BMW Electric Shows Big Sales Increase for Early 2024

BMW claims first quarter podium position as top German premium automotive brand. BMW had a jump of 8.5%, or 5,844 new vehicles registered to March this year.

BMW saw a 211% increase in electric vehicle sales. 1,423 EVs were registered, demonstrating Australia’s growing love for quiet, CO2-free motoring. Most public charging is sourced renewably, or home owners can opt to subsides their motoring with solar panels.

The Australian government will introduce the New Vehicle Efficiency Standard (NVES) in January 2025 to reduce fuel both cost and vehicle emissions. The industry has been demanding fuel and efficiency standards to avoid Australia becoming a dumping ground for sub-par products unable to be sold in Europe. The standards will mandate carmakers to lower their average fleet CO2 figure.

ABOVE: 2024 BMW iX models

The 3 Series moved 719 vehicles, while the X1, X2, X3, X4, X5, X6, X7, XM, and iX accounting for for 60% of BMW’s Q1 figures.  BMW X1 accounted for 1,061 vehicles, 773 X3 SUVs were registered, and 635 X5 models found homes.

The all-new BMW X2 arrives this month, and has a petrol model and fully electric iX2 in the lineup. BMW’s fully electric range will then include 12 models, the biggest electric model range by any single carmaker in the country. Six come in under $89,332, meaning they are not subject to either the Luxury Car Tax (LCT) or Fringe Benefits Tax (FBT) for fleet operators.

Wolfgang Buechel, CEO of BMW Group Australia, said “Our expansive and innovative product portfolio, offering a broad selection of efficient combustion engines, plug-in hybrids, and electric models, redefines the driving experience with our brand,” said Mr. Buechel.

When speaking about team members and retail network of 49 dealers, he said, “Together, we are unwavering in our commitment to heighten our customers’ experience with the BMW brand and providing the most sustainable range of models to Australian customers.”

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