Cupra to Begin Production of the Electric CUPRA Born
CUPRA is building its very first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany.
CUPRA is building its very first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany.
Things are hotting up as the time draws near for the launch of Volkswagen’s performance brand, Cupra. Cupra is a branch of Volkswagen’s Spanish operations, and includes various SEAT models. PR is headed by Kurt McGuiness. Kurt’s current role is VW PR will expand to include Group Electric Vehicles Manager and Cupra PR roles.
CUPRA Australia is readying for a 2022 launch with two SUVs and a hatchback. There will be performance and plug-in hybrid (PHEV) powertrains in the initial offerings.