Defender Rally Taps Shackleton to Kit Out the Crew for Dakar 2026


Defender Rally has named Shackleton as its official expedition apparel supplier ahead of its 2026 Dakar Rally and World Rally-Raid Championship (W2RC) debut, and frankly, it’s a partnership that feels as inevitable as sunburn in the Sahara.

Shackleton, a British brand known for putting parkas on people in places where your moisturiser freezes before it absorbs, will be dressing everyone from drivers to support crew. That includes the muscled mechanics—those grease-smeared gods of the bivouac—who’ll be crawling under rally cars at 3am in sub-zero sand while looking inconveniently attractive in performance outerwear. Somewhere between Mad Max and an REI catalogue, it’s fashion that does the job and fuels the fantasies.

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ABOVE: Shackleton will outfit the Defender Rally team for the 2026 Dakar 

This isn’t a catwalk though. Dakar is savage. Days hit over 45°C, nights drop below freezing, and the sand gets into everything. When something breaks down (and it will), someone’s got to fix it in a sandstorm with sweat dripping into their eyes. Shackleton’s job is to make sure those people don’t pass out, freeze, or suffer a wardrobe malfunction mid-axle change.

CEO Martin Brooks called Dakar “the Everest of Motorsport”—and while there won’t be any sherpas or summit selfies, there will be exhaustion, adrenaline, and heatstroke. Shackleton’s gear, tested on actual expeditions, should give the Defender team a fighting chance of staying alive and looking sharp.

JLR Motorsport’s Ryan Taylor says this is a major milestone in Defender’s three-year rally raid program. Translation? The car’s tough, the terrain’s tougher, and the people fixing it will need all the help they can get—not just with tools, but with breathable fabrics and zippers that don’t jam.

This isn’t just about branding; it’s about survival in one of the most unpredictable motorsport environments on Earth. And if the crew also happens to look like the cover of an off-road-themed firefighter calendar? That’s just a bonus.

#DefenderRally, #Dakar2026, #ShackletonApparel, #ExpeditionWear, #W2RC, #MotorsportStyle, #LandRoverDefender, #AdventureGear, #RallyRaid, #ExtremeConditions

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Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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