GWM Moves into Lang Lang to ‘Aussify’ Future Car Line-Up

As a bright-eyed boy, I longed to climb the fences at Lang Lang Proving Ground, hoping to catch a glimpse of HQs hooning and Caprices cornering. This was hallowed Holden turf — a bitumen ballet of Aussie automotive brilliance. Then, like a heartbreak at Bathurst, it was over. But now, GWM has come barrelling back into the spotlight, armed with ambition and a Lang Lang postcode.

In a move that’s as bold as it is brilliant, GWM has secured permanent residency at the legendary Lang Lang Proving Ground in Victoria — once the top-secret testing turf for Holden’s finest four-wheeled creations. The brand is set to breathe new life into this iconic blacktop, transforming it into a basecamp for building bush-ready, backroad-loving vehicles tailored to Australian and New Zealand tastes.

And leading the local charge? None other than Rob Trubiani, former Holden hotshot and seasoned suspension sorcerer. With over 25 years of tyre-shredding, shock-tuning experience — much of it forged right here at Lang Lang — Rob knows this track better than most know their own driveways.

“Lang Lang is one of the best proving grounds in the world,” Rob grins. “It’s an absolute dream to be back. We’re not just tweaking cars — we’re transforming them.” And when a man who’s helped hone Commodores and Colorado utes speaks, you bloody well listen.

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ABOVE: Rob Trubiani at Lang Lang for GWM

This isn’t just symbolic — it’s strategic. GWM COO ANZ, John Kett, put it best: “With full-time access to Lang Lang now secured, this is far more than symbolic. It’s a statement of intent.” That intent? To ditch the one-size-fits-all formula and dial in dynamics that deliver confidence, comfort, and control for real-world roads and real-world drivers.

The groundwork has already begun. Codenamed “AT1”, GWM’s next-generation ride and handling program promises to roll out smarter, smoother, and sharper models built with Aussie DNA baked in. That means fine-tuned suspension, grunt where it counts, and cars that feel just as good pulling into the servo as they do flying through a fast corner.

Lang Lang’s rebirth under GWM’s watch also means faster feedback loops, quicker development cycles, and the kind of cross-continental collaboration that turns test mules into market movers. It’s ride refinement with real-world relevance — all thanks to a proving ground that still echoes with the roar of Aussie muscle.

So yes, this is a resurrection of sorts. Not of Holden, but of homegrown handling, where global engineering meets Aussie expectations. With Rob back behind the wheel and Lang Lang’s loops alive again, GWM isn’t just testing cars — it’s rewriting the road map.

Let’s just hope they keep the dust, drama, and driver’s delight — and maybe the occasional burnout.

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