The announcement has been made during its national Energy and Environment Week, and as part of the partnership, Holden will supply recharge data collected from its internal fleet before Volt goes on sale later this year. Holden will also be conducting consumer education activities throughout the trial to promote awareness and understanding of electric vehicles and their benefits.
Holden Director – Energy and Environment, Richard Marshall said joining the Victorian Electric Vehicle Trial would help to grow consumer awareness of emerging vehicle technologies.
“While electric cars have been a dream for decades, they are now a reality and cars like the new Holden Volt put electric driving within the reach of everyday drivers.
“By getting involved in the Victorian Electric Vehicle Trial we hope to develop a better understanding of how people drive and recharge vehicles in Australia.”
Holden has been running left hand drive Volt vehicles as a demonstration and engineering fleet since December 2011 and the first right hand drive Volts make their debut on Melbourne streets this week.
The first Australian specification Volts will be driven by Holden employees who will live with the car for twelve weeks.
The employees will be giving valuable feedback to the launch team and sharing insights into their experience of living with an electric car via social networks.
“Ordinarily the vehicle development process is shrouded in secrecy but with Volt we’re taking a different approach and encouraging the Volt evaluation drivers to talk about their cars with friends, families and online contacts,” said Richard Marshall.
Updates from the drivers will also be shared on Holden’s official blog – http://www.HoldenHQ.com.au/charging-up-Volt and retweeted through the official Holden twitter account – http://www.twitter.com/holdennews
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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