Holden Equinox.

Never has a vehicle been so important for an auto maker.

In Australia, there are Holden people, and Ford people, or at least, that’s the way it used to be.

With the loss of local manufacturing, GM-Holden is now no different to any other retailer in Australia. Despite the loyalty built over a number of years, buyers no longer have a “made in Australia” motivation to buy.

Our road test, and interview with Holden’s marketing manager, Natalie Davey

Adding to that is the continued “premiumisation” of the OZ market.

However, Holden says it is now much better than before, it is a mobility and technology company among other things.

Despite manufacturing ceasing, design and development stays right here at the Holden HQ. The Lang Lang proving ground is also receiving a pricy facelift.

Our market is changing, and Holden is changing with it. One of the major changes after the cessation of local manufacture, is the meteoric, and unstoppable rise of SUV sales which show no signs of abatement.

Enter the rather nice-looking mid-sized Equinox.

Another GM global vehicle that has much to live up to, even if just to be another entry in the history book of Holden.

Holden has a bunch of SUVs of different sizes, in a market that is tighter than a fish’s posterior. Trax is not one of my favourites, nor is Captiva. Both feel a little “last week”. At least Captiva is value for money.

For me, the big thing will be a 7 year/175,000 warranty. Customers demand security and peace of mind, and is being offered through to the end of the year.

2 engines will be offered at launch, both 4 cylinders. I guess GM got the memo about small, “affordable”, economical, turbo 4’s.

Importantly, some models have AWD, and there is even a manual if that floats your boat.