- All-new Genesis collects ‘iF Product Design Award 2014’ in transport category
- Underscores commitment to designing the right products for the right regions
- Further validation of Hyundai Motor’s design and quality
28 January 2014 – Hyundai Motor has received international recognition for its vehicle design at the prestigious ‘iF Design Awards 2014’ ceremony, held last night in Munich, Germany. The Hyundai all-new Genesis won ‘iF Product Design Award 2014’ in the ‘Transportation design / special vehicles’ category.
The victory for all-new Genesis underscores Hyundai’s global policy of building the right cars for the right regions. The exterior design shows an evolved interpretation of the fluidic sculpture design philosophy – a long wheelbase and short overhangs emphasise sleek lines and the natural balance of the car. Inside, high levels of technology and equipment demonstrate Hyundai’s capabilities and confirm its commitment to delivering value beyond expectations.
As well as a car that combines award-winning design with high levels of driving security, comfort and safety, customers will enjoy an exclusive purchase experience that reflects the Genesis‘s unique qualities.
The jury awarded the sought-after prize to Hyundai’s luxury sedan model following a rigorous judging process.
Peter Schreyer, President and Chief Design Officer at Hyundai Motor Company, commented: “Recognition from the iF jury is further evidence of the transformation in Hyundai design in recent years. My vision for the brand is to create more connections with our customers. Design is the ultimate expression of a brand and its values, it establishes the connection. All-new Genesis, which takes the evolved design of Hyundai models and shows how it can translate across segments, is already connecting to Europeans on an emotional level.”
The winners of the 61st edition of the annual awards are assessed by an international jury of experts. Organised by International Forum Design GmbH (iF), the awards set out to recognise outstanding design across three categories: product, packaging and communications.
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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