Mitsubishi Motors (Thailand) Co., Ltd. (MMTh), Mitsubishi Motors Corporation’s (MMC) exclusive producer and distributor in Thailand, will present the global debut of the MITSUBISHI Concept G4*1 concept model for a new-generation compact sedan its world debut at the 34th Bangkok International Motor Show*2 from March 25 through April 7.
In a lineup of 23 concept and Thai-built models on the MMTh booth, the MITSUBISHI Concept G4 will be joined by the MITSUBISHI Concept GR-HEV*3, an FR*4 sport utility truck powered by a diesel-hybrid drivetrain. Thailand-built production models on display will include the Mirage global compact car, which has been a hot seller in Thailand, the Lancer EX mid-size sedan, Triton pickup and Pajero Sport SUV.
1. MITSUBISHI Concept G4
The MITSUBISHI Concept G4 is a concept model for a new compact sedan which MMC plans to roll out globally. The MITSUBISHI Concept G4 uses a high-clarity brilliant-cut diamond motif in the design of the front grille, headlamps and rear combination lamps to create a frontal visage with a commanding presence. The tail end leaves a sharp impression as it drives off into the distance.
The MITSUBISHI Concept G4 carries next-generation compact sedan styling featuring:
- a short nose which delivers an outstanding forward field of view and superior manoeuvrability,
- graceful and flowing side proportions which balances interior space, which is among the most generous in its class, with very sleek aerodynamics, and
- a dynamic character line which kicks up towards the rear.
The MITSUBISHI Concept G4 achieves fuel efficiency that is among the best in its class as the RISE (Reinforced Impact Safety Evolution) body – the lightest in its class due to the extensive use of high-tensile steel – is powered by a lightweight and compact 1.2-litre MIVEC engine mated to a CVT with sub-gear train in addition to uncompromising weight reduction throughout.
The MITSUBISHI Concept G4 delivers driving pleasure thanks to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.
2. Mitsubishi Motors’ Lineup at the 34th Bangkok International Motor Show
| Model | No. on Display | Comments |
| MITSUBISHI Concept G4 | 1 | World premiere concept model. |
| MITSUBISHI Concept GR-HEV | 1 | Concept model (exhibited at 2013 Geneva Motor Show). |
| Mirage | 8 | Built at MMTh. |
| Lancer EX | 2 | Built at MMTh. |
| Triton | 6 | L200 in some markets. Built at MMTh. |
| Pajero Sport | 5 | Montero Sport or Nativa in some |
| Total | 23 | |
3. Mitsubishi Motors (Thailand) Co., Ltd. (MMTh) Profile
| 1) Head office: | 88 Moo 11 Phahonyothin Road |
| 2) Factory: | 199 Moo 3 Leam Chabang Industrial Estate |
| 3) Representative Director: | Nobuyuki Murahashi |
| 4) Capitalization: | THB 7 billion |
| 5) Employees: | Approximately 7,400 |
| 6) Founded: | January 1987 |
| 7) Models produced | No. 1 Factory: Triton (L200), Pajero Sport, Lancer EX |
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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