Mitsubishi Motors addresses EV myths in the EVidence

Mitsubishi Motors Australia Limited (MMAL) today released the first episode of The EVidence, a ten part video series that addresses the most common myths surrounding electric vehicles.

The EVidence is a series of short videos which has been developed to address, and in many cases dispel, the myths and misconceptions people hold about electric and plug-in hybrid vehicles.  The series was conceived after receiving numerous Facebook submitted questions and comments about Mitsubishi’s i-MiEV, Australia’s first publically available mass-produced electric vehicle.

Vice President of Marketing and Brand Management, Paul Unerkov, said “As EV technology is new to many consumers, there is a wide range of misconceptions in the marketplace regarding electric vehicles.  We developed the EVidence as a tool to help educate our customers about our newest product, the i-MiEV, and also to pave the way for our future electric and plug-in hybrid models.”

The ten episodes cover a wide range of topics including range anxiety, battery life and safety, charging at home and on the road, costs, performance and the future of EV technology. Every Wednesday, Mitsubishi will post an episode of The EVidence on their Facebook site, YouTube channel and in various Mitsubishi forums.  You can view the first episode by visiting Range Anxiety – The EVidence with i-MiEV Ep 1  or by visiting the Mitsubishi Facebook page. 

The Mitsubishi Motors Australia Facebook page has been online since August 2010 and has quickly developed a loyal and passionate following.  It’s an open forum for Mitsubishi owners and enthusiasts to get the latest news and events and to share their own Love That Car moment. With the addition of the new My Mitsubishi app, the company has opened the door for a one-stop shop for all Mitsubishi customers’ enquiries and requests. 

Check it out for yourself and become a friend of Mitsubishi Motors http://www.facebook.com/MitsubishiMotorsAustralia

Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.