Today, creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough.
Therefore, from the outset, the 208 Project adopted the most ambitious specification overhaul ever undertaken by Peugeot to create a vehicle which represents a true generation leap.
Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to “re-generate” them, to create…
“With the 208, Peugeot enters a new era.” Vincent Rambaud, Director General, Automobiles Peugeot.
“The 208 will be a milestone. This car truly marks the next step, a defining moment for Peugeot.” Alain Tranzer, Director of the 208 Project.
“The 208 is a new illustration of the Marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards ever greater modernity.” Xavier Peugeot, Peugeot Marketing and Communication Director.
Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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